When reductions from the regular price of a product are offered at the point-of-purchase through specially marked packages, a marketer is using a:

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The description fits a price-off deal where there is a reduction from the regular price marked on the packaging. A bounce back coupon is offered for a future purchase, a bonus pack offers additional products in the same package, and a refund offer requires the customer to make a purchase first and submit a claim for a refund.

When Reductions from the Regular Price of a Product Are