An effective premium is one that:

Question

Quizplus · Accepted Answer

An effective premium should reflect the overall quality of the product and be consistent with its image and positioning. It should enhance the perception of value for the brand and not distract from the main reason for its existence. A premium that induces one-time trial purchase for a brand with low awareness can be helpful, but it may not lead to long-term loyalty, and it may not be sustainable. An effective premium should create a positive experience for the consumer and motivate them to repurchase the product.

An Effective Premium Is One That