Gillette's market research shows that most consumers decide upon a brand of deodorant at the point-of-purchase rather than before entering the store. Based on these findings, what form of promotion is most effective for Gillette's Right Guard brand?

Question

Quizplus · Accepted Answer

In-store coupons are the most effective form of promotion for Gillette's Right Guard brand, as their market research shows that consumers make their decisions at the point-of-purchase. By offering coupons within the store, Gillette can encourage consumers to choose their product over competitors in the same category.

Gillette's Market Research Shows That Most Consumers Decide Upon a Brand