Which of the following promotion tools is less likely to be used when the goal of the marker is to build brand equity?

Question

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Price-off deals are more short-term focused and may promote a deal-seeking mentality among consumers, potentially detracting from the brand's value in the long term. Building brand equity typically involves promoting the brand's value, quality, and unique features, which may be better achieved through tools such as advertising, public relations, and sponsorships.

Which of the Following Promotion Tools Is Less Likely to Be