Kellogg's places a 50-cent-off coupon for Rice Krispies cereal in a box of its Frosted Mini-Wheats brand of cereal. This is an example of a(n) ________coupon.

Question

Quizplus · Accepted Answer

A cross-ruff coupon is used to encourage the purchase of a different product by the same company, in this case, offering a discount on Rice Krispies inside a box of Frosted Mini-Wheats.

Kellogg's Places a 50-Cent-Off Coupon for Rice Krispies Cereal in a Box