Perhaps the most successful in-package ________in Canada in 2001 was a General Mills giveaway of six CD-ROM computer games.
A) bonus pack
B) contest
C) premium
D) coupons
Correct Answer:
Verified
Q70: Which of the following sales promotion techniques
Q71: Consumers must pay the manufacturer's out-of-pocket costs
Q72: Which of the following sales promotion techniques
Q73: Because they are easier to enter, _
Q74: Gillette's market research shows that most consumers
Q76: With a_ , consumers compete for prizes
Q77: Kellogg's places a 50-cent-off coupon for Rice
Q78: Which of the following promotion tools is
Q79: An effective premium is one that:
A) has
Q80: An in/on package coupon that is redeemable
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