Programs involving cash payments directly to the sales force to reward them for selling the manufacturer's products involve the use of:

Question

Quizplus · Accepted Answer

Push money programs involve providing cash payments directly to the sales force as an incentive to push the manufacturer's products. Slotting fees are fees paid by manufacturers to retailers to secure shelf space for their products. Pull monies are funds provided by the manufacturer to the retailer to promote their product in-store. Promotional allowances are payments or discounts given to the retailer for carrying and promoting the manufacturer's products.

Programs Involving Cash Payments Directly to the Sales Force to Reward