Five Paradise Island, Bahamas Resort Hotels combining efforts to sponsor an "It's better in the Bahamas" ad campaign, is an example of:

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The collaboration of five Paradise Island, Bahamas Resort Hotels to sponsor an "It's better in the Bahamas" ad campaign is an example of horizontal cooperative advertising. This kind of advertising involves the combination of efforts of two or more firms operating at the same level in the distribution channel to create a single advertisement or promotional campaign, in this case, to attract potential tourists to the Bahamas.

Five Paradise Island, Bahamas Resort Hotels Combining Efforts to Sponsor