New Balance's marketing research has shown that there are a large number of serious runners living in the western region of Canada. These individuals would be willing to pay over $100 for a pair of running shoes. To reach this market the best media option would probably be:
A) regional editions of general interest magazines such as Time or Maclean's
B) regional editions of specialty magazines such as Runner's World
C) the sports section of national newspapers such as The Globe & Mail
D) regional editions of general sports magazines such as Sports Illustrated

Question

Quizplus · Accepted Answer

Based on the information provided about the target market being serious runners in the western region of Canada who are willing to pay over $100 for a pair of running shoes, the best media option would be regional editions of specialty magazines such as Runner's World. This magazine would most likely have a dedicated audience of serious runners who would be interested in purchasing high-quality running shoes from a reputable brand like New Balance.

New Balance's Marketing Research Has Shown That There Are a Large