A magazine's_______ is one of the primary considerations for an advertiser selecting a particular magazine for advertising.
A) clutter
B) price at the newsstand
C) lead time
D) circulation

Question

Quizplus · Accepted Answer

Circulation refers to the number of copies of a magazine that are distributed and sold, making it a key factor for advertisers when selecting a magazine to advertise in. The higher the circulation, the more potential reach an advertisement will have. A magazine with a high circulation is more likely to attract advertisers due to the larger audience it can offer.

A Magazine's_______ Is One of the Primary Considerations for an Advertiser