Because they generally require some attention and effort on the part of the consumer to process the information they provide,_______ high-involvement media.
Are often referred to as
A) radio and television
B) newspapers and magazines
C) newspapers and television
D) magazines and radio

Question

Quizplus · Accepted Answer

High-involvement media are those that require consumers to actively analyze and process the information provided. Newspapers and magazines, as print media, require readers to spend time reading and interpreting the information presented. Television, although it can be a high-involvement medium for certain types of programming, is generally considered a more passive form of media consumption. Radio, similarly, can be a high-involvement medium for certain kinds of content, but is typically less engaging than print media. Therefore, choice B (newspapers and magazines) is the best answer.

Because They Generally Require Some Attention and Effort on the Part