Why do advertising rates in ethnic magazines tend to be lower than in general interest publications?
A) National advertisers do not tend to market to ethnic minorities.
B) The majority of them are written in English.
C) They tend to have low or unauthenticated circulation figures.
D) There tend to be only four to seven publications in some of the non-dominant languages.

Question

Quizplus · Accepted Answer

Ethnic magazines tend to have lower advertising rates because they often have lower or unauthenticated circulation figures, meaning they have fewer readers and their distribution may be difficult to track. This can make them less appealing to advertisers who want to ensure their ads will be seen by a large audience.

Why Do Advertising Rates in Ethnic Magazines Tend to Be