Which of the following comparisons of primary in-home readers of a magazine and pass-along readers is true?
A) Advertisers generally attach greater value to primary in-home readers.
B) Pass-along readers generally spend more time with a magazine and pick it up more often than do primary readers.
C) Pass-along readers should be totally discounted in evaluating magazine readership.
D) Advertisers generally attach greater value to pass-along readers.

Question

Quizplus · Accepted Answer

Advertisers generally attach greater value to primary in-home readers because they are more likely to be committed, engaged, and interested in the content of the magazine. Pass-along readers, on the other hand, may not have the same level of interest or commitment and may only be reading the magazine out of curiosity or convenience.

Which of the Following Comparisons of Primary In-Home Readers of a Magazine