describes a situation where a primary subscriber or purchaser of a magazine gives it to another person to read or where a magazine is read in public places.
A) Guaranteed readership
B) Primary readership
C) Pass-along readership
D) Total readership

Question

Quizplus · Accepted Answer

Pass-along readership refers to the number of individuals who read a magazine that was obtained by someone else, such as through sharing or by reading it in a public place. This type of readership is often considered in addition to the primary readership, which includes the individuals who purchase or subscribe to the magazine themselves.

Describes a Situation Where a Primary Subscriber or Purchaser of a Magazine