All of the following may result in additional costs for a magazine advertisement EXCEPT:
A) large volume purchases of advertising space in the same magazine
B) bleed pages
C) gatefolds
D) four-colour illustrations
Correct Answer:
Verified
Q24: A magazine with a circulation of 2.5
Q25: Zoomer, a magazine targeted to adults over
Q26: describes a situation where a primary subscriber
Q27: in reaching specific target audiences is available
Q28: Which of the following statements about the
Q30: provides media planners with reliable figures about
Q31: The cost of advertising space in magazines
Q32: Which of the following would NOT affect
Q33: A company that manufactures ski boots might
Q34: Many magazines are sent to and/or provided
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