Many magazines are sent to and/or provided free to individuals a publisher feels are appropriate members of a target audience for products and services advertised in the publication. This is known as:
A) guaranteed circulation
B) controlled circulation
C) primary circulation
D) free circulation

Question

Quizplus · Accepted Answer

Controlled circulation refers to the practice of sending magazines for free to a specifically targeted audience in order to increase the chance of those individuals being interested in and potentially purchasing products and services advertised in the publication. This is in contrast to guaranteed circulation, which refers to a publisher guaranteeing a specific number of copies will be sold and distributed to newsstands and other retail outlets. Primary circulation refers to the total number of copies of a publication distributed, including both paid and free copies. Free circulation simply refers to magazines that are given away for free, but does not specify if they are specifically targeted to a certain audience.

Many Magazines Are Sent to And/or Provided Free to Individuals