Advertisers who want to achieve geographic selectivity in their magazine media schedule can do so by advertising in:
A) international editions of magazines only
B) magazines like Toronto Life and Vancouver Magazine
C) trade publications
D) special-interest farm publications
Correct Answer:
Verified
Q30: provides media planners with reliable figures about
Q31: The cost of advertising space in magazines
Q32: Which of the following would NOT affect
Q33: A company that manufactures ski boots might
Q34: Many magazines are sent to and/or provided
Q36: Advertisers may be skeptical about placing ads
Q37: Most major publications are audited by _.
A)
Q38: Magazines such as Martha Stewart Living, O
Q39: Information on the characteristics of magazine audiences
Q40: Selectivity, reproduction quality, creative flexibility, and prestige
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