A company that manufactures ski boots might prefer to advertise in specialized publications such as Ski or Skiing rather than general interest magazines and sports magazines such as Sports Illustrated because of:
A) the creative flexibility available in specialized magazines and not available in more general-interest publications
B) the greater audience selectivity of the specialized publications
C) the broader reach of the specialized publications
D) fewer ads and less clutter in the specialized publications

Question

Quizplus · Accepted Answer

The company that manufactures ski boots would likely prefer to advertise in specialized publications such as Ski or Skiing because they would have greater audience selectivity. These magazines specifically cater to individuals interested in skiing, making them more likely to be interested in purchasing ski boots. General interest magazines and sports magazines such as Sports Illustrated might have a wider reach, but that audience might not be as interested in skiing or ski boots specifically. The other options (creative flexibility, fewer ads and less clutter) are not relevant to why a ski boot manufacturer would prefer specialized publications.

A Company That Manufactures Ski Boots Might Prefer to Advertise