Which of the Following Statements About the Use of Colour

Which of the following statements about the use of colour in magazine advertising is true?

A) Advertisers prefer using black and white because of the greater visual impact it makes.
B) There is no difference in audience recall, awareness, and attention between black and white and colour ads.
C) Research has shown that colour ads are superior to black and white ads in terms of attracting and holding attention.
D) Black and white ads are generally considered superior to colour in terms of recall, awareness, and retention.