One of the primary advantages of using magazines as an advertising medium is their:
A) low absolute costs
B) low clutter level
C) limited reach and frequency
D) selectivity

Question

Quizplus · Accepted Answer

Magazines offer advertisers selectivity as they can target specific audiences based on the magazine's content and readership demographics. This allows for more efficient advertising and a higher chance of reaching the intended audience. Additionally, magazines tend to have a longer shelf life, allowing for repeated exposures to the same audience. While magazines may have higher absolute costs compared to other advertising mediums, their selectivity and longevity can make them a valuable investment for advertisers.

One of the Primary Advantages of Using Magazines as an Advertising