in reaching specific target audiences is available in magazines on the basis of demographics, geographic area, lifestyle and interests.
A) Credibility
B) Flexibility
C) Ad rates
D) Selectivity
Correct Answer:
Verified
Q22: The fact that most magazines are published
Q23: One of the primary advantages of using
Q24: A magazine with a circulation of 2.5
Q25: Zoomer, a magazine targeted to adults over
Q26: describes a situation where a primary subscriber
Q28: Which of the following statements about the
Q29: All of the following may result in
Q30: provides media planners with reliable figures about
Q31: The cost of advertising space in magazines
Q32: Which of the following would NOT affect
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