Most major publications are audited by ________.
A) Business Publications Audit
B) Audit Bureau of Circulations
C) Alliance for Audited Media
D) Standard Rate and Data Service
Correct Answer:
Verified
Q32: Which of the following would NOT affect
Q33: A company that manufactures ski boots might
Q34: Many magazines are sent to and/or provided
Q35: Advertisers who want to achieve geographic selectivity
Q36: Advertisers may be skeptical about placing ads
Q38: Magazines such as Martha Stewart Living, O
Q39: Information on the characteristics of magazine audiences
Q40: Selectivity, reproduction quality, creative flexibility, and prestige
Q41: Which of the following is a disadvantage
Q42: "Used a coupon," "switched to a different
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