Which of the following statements about clutter in magazine advertising is true?
A) Clutter is a more serious issue for magazines than it is for either television or radio.
B) Most magazines devote less than 30% of their pages to advertising so clutter is not really a problem.
C) Clutter is not really a problem at all in magazine advertising.
D) The clutter problem for a magazine increases as they become more successful since they attract more ad pages.
Correct Answer:
Verified
Q68: Linn's Stamp News is a newspaper written
Q69: The Globe and Mail publishes Report on
Q70: The flipside of magazine selectivity is:
A) scheduling
Q71: newspapers originate in small towns or suburbs
Q72: When newspapers offer discounts, they are using
Q74: An advertiser can obtain a specific position
Q75: Clutter is viewed as less of a
Q76: The vast majority of newspapers are:
A) special-audience
Q77: The _is a market outside of a
Q78: Which of the following would be an
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents