When newspapers offer discounts, they are using a(n) ________ structure.
A) favourable
B) open rate
C) illegal
D) unfavourable

Question

Quizplus · Accepted Answer

An open rate structure allows for discounts and adjustments to be made based on certain criteria, such as frequency or volume of advertising. It is a common practice in the newspaper industry. Option A, "favourable," is too vague to be a correct answer. Option C, "illegal," is not a true statement as long as the discounts are offered to all advertisers on a non-discriminatory basis. Option D, "unfavourable," is not applicable in this context.

When Newspapers Offer Discounts, They Are Using A(n) ________ Structure