Which of the following is NOT a reason why national advertisers might use spot television advertising?
A) advertise a product with wide-spread distribution
B) concentrate advertising in areas where market potential is the greatest
C) concentrate advertising in areas where more ad support is needed
D) offer support and cooperative advertising to local dealers and retailers

Question

Quizplus · Accepted Answer

National advertisers would use spot television advertising to concentrate their advertising in specific areas where market potential is the greatest or where more ad support is needed. They would also offer support and cooperative advertising to their local dealers and retailers. Advertisers would not use spot television advertising to advertise a product with wide-spread distribution, as that would be better suited for network television advertising.

Which of the Following Is NOT a Reason Why National