All non-network television advertising done by a national advertiser is known as ________ advertising.
A) local
B) spot
C) regional
D) up-front

Question

Quizplus · Accepted Answer

Non-network television advertising done by a national advertiser that targets specific regions or cities is known as spot advertising. Local advertising refers to advertising that is done by small businesses to target a specific local audience. Regional advertising targets a larger region than spot advertising, but is still more specific than national advertising. Up-front advertising refers to the process of buying advertising space before the start of the TV season.

All Non-Network Television Advertising Done by a National Advertiser Is