Advertisers can inhibit consumers' zapping commercials by:
A) producing creative commercials that are meaningful to consumers and that attract and hold their attention
B) devising shorter commercial formats
C) advertising more on cable television
D) lobbying to have remote control devices banned

Question

Quizplus · Accepted Answer

Producing creative commercials that are meaningful and engaging can capture and maintain consumer attention, reducing the likelihood of them zapping away.

Advertisers Can Inhibit Consumers' Zapping Commercials By