The_______ is the average number of people estimated to have listened to a radio station for a minimum of five minutes during any quarter-hour in a time period expressed as a percentage of the survey area population.
A) average quarter-hour figure
B) relative quarter hour share
C) average quarter-hour rating
D) cumulative audience

Question

Quizplus · Accepted Answer

The average number of people estimated to have listened to a radio station for a minimum of five minutes during any quarter-hour in a time period expressed as a percentage of the survey area population is known as average quarter-hour rating. Therefore, the correct option is C.

The_______ Is the Average Number of People Estimated to Have