The relatively low cost of radio advertising time makes it an effective medium through which advertisers can build more_______ into their media schedules.
A) creativity
B) inherent drama
C) audience selectivity
D) reach and frequency

Question

Quizplus · Accepted Answer

The option D - reach and frequency is the best choice as radio advertising is a cost-effective medium to build reach and frequency into media schedules. Radio can reach a large number of people over a short period and advertisers can buy more advertising time to increase frequency. This can be particularly effective for building brand awareness and increasing consumer recall. Options A, B, and C are not relevant in the context of radio advertising.

The Relatively Low Cost of Radio Advertising Time Makes It