Radio offers high levels of audience selectivity because of:
A) the wide variety of program formats offered by different stations.
B) the transmission capability of the various stations.
C) the broadcast overlap of local radio stations.
D) image transfer capabilities.

Question

Quizplus · Accepted Answer

Radio stations offer a wide variety of program formats, such as news/talk, sports, music, and more. Each format appeals to a specific audience, which allows advertisers to target their messages to a particular demographic, increasing audience selectivity.

Radio Offers High Levels of Audience Selectivity Because Of