Which of the following does NOT limit radio's effectiveness as an advertising medium?
A) difficulty in retaining listener attention to commercials
B) creative limitations because of the absence of a visual image
C) flexibility in producing and scheduling commercials
D) limited research data on listening audiences

Question

Quizplus · Accepted Answer

Flexibility in producing and scheduling commercials is actually a benefit of radio as an advertising medium, not a limitation. The other options listed (A, B, and D) are common challenges or limitations of using radio ads.

Which of the Following Does NOT Limit Radio's Effectiveness as an Advertising