The heaviest users of radio as an advertising medium are:
A) local advertisers
B) national retail chains
C) tobacco and alcohol advertisers
D) national service providers

Question

Quizplus · Accepted Answer

Local advertisers are the heaviest users of radio as an advertising medium because it allows them to reach a specific geographic audience and it is relatively affordable compared to other traditional media options. National retail chains and national service providers may also use radio as a medium, but they typically have larger budgets for a variety of advertising options. Tobacco and alcohol advertisers may face restrictions on their ability to advertise on radio due to government regulations.

The Heaviest Users of Radio as an Advertising Medium Are