If the advertiser selects media to allow immediate purchase of the brand, the media objective is most likely:
A) category need
B) brand trial
C) media optimization
D) brand attitude

Question

Quizplus · Accepted Answer

The media objective of allowing immediate purchase of the brand signifies the goal of encouraging brand trial. By selecting media that enables consumers to quickly make a purchase, the advertiser aims to entice new consumers to try the product.

If the Advertiser Selects Media to Allow Immediate Purchase of the Brand