Each of the following is a media characteristic which may affect the achievement of specific communication objectives EXCEPT:
A) audience involvement
B) audience reach
C) target audience selectivity
D) geographic coverage

Question

Quizplus · Accepted Answer

Audience involvement does not directly affect the achievement of specific communication objectives in the same way that audience reach, target audience selectivity, and geographic coverage do. These latter characteristics directly influence how effectively a message can be delivered to the intended audience, while audience involvement is more about the depth of the audience's engagement with the message, which is influenced by the content and presentation rather than the media characteristic itself.

Each of the Following Is a Media Characteristic Which May