is the number of times a receiver is exposed to a message in a given time period.
A) Frequency
B) Potency
C) Coverage
D) Reach

Name: is the number of times a receiver is exposed to a message in a given time period. A) Frequency B) Potency C) Coverage D) Reach
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Question

Quizplus · Accepted Answer

Frequency refers to the number of times a receiver is exposed to a message within a specific time period, indicating how often the audience sees or hears the advertisement or communication.

Is the Number of Times a Receiver Is Exposed to a Message