The ________is the specific carrier within a media class.
A) television message
B) medium
C) media vehicle
D) media type

Question

Quizplus · Accepted Answer

A media vehicle is the specific carrier within a media class, such as a specific television program or magazine. The other options are incorrect: a television message is not a recognized term, medium refers to the overall category of communication channels (TV, radio, print, etc.), and media type is not a commonly used term in the advertising industry.

The ________Is the Specific Carrier Within a Media Class