Each of the following satisfies a brand awareness media objective EXCEPT:
A) Provide sufficient number of exposures to ensure that 60 percent of the target audience recognizes the brand name when it's suggested to them.
B) Concentrate advertising during the target audience's peak purchasing time.
C) Provide sufficient number of exposures to ensure that 60 percent of the target audience recognizes the need for the product category.
D) Select media to provide coverage of 80 percent of the target audience this quarter.

Question

Quizplus · Accepted Answer

Option C is incorrect because it focuses on recognizing the need for the product category rather than recognizing the brand name, which is the main goal of brand awareness objectives.

Each of the Following Satisfies a Brand Awareness Media Objective