Which of the following is NOT true about media planning?
A) The choice of medium generally does not influence the consumer decision-making process.
B) The media strategy being used may be the driving force behind the creative strategy.
C) The characteristics of the product or service may dictate which media type would be most appropriate.
D) The creative strategy being used may be the driving force behind the media strategy.

Question

Quizplus · Accepted Answer

The choice of medium can greatly influence the consumer decision-making process by impacting the target audience's exposure, attention, and perception of the message.

Which of the Following Is NOT True About Media Planning