The situation in which media coverage exceeds the targeted audience is called:
A) excess media expenditure
B) underexposure
C) waste coverage
D) audience fragmentation

Question

Quizplus · Accepted Answer

Waste coverage refers to the situation when media coverage is delivered to people who are not part of the intended audience or are not likely to respond to the message. This can result in the waste of advertising resources and budget.

The Situation in Which Media Coverage Exceeds the Targeted Audience