Which of the following is NOT a part of the media plan?
A) Determination of media coverage
B) Frequency estimates
C) Media objectives
D) Marketing strategies

Question

Quizplus · Accepted Answer

Marketing strategies are not a part of the media plan. The media plan focuses on the specific channels and tactics that will be used to reach the target audience, while marketing strategies refer to the overall approach and goals of the marketing campaign as a whole.

Which of the Following Is NOT a Part of the Media