Media planning is not an easy task. Each of the following explains one of the difficulties inherent in the process EXCEPT:
A) inconsistent terminology
B) indifference of creative directors to the type of media chosen
C) difficulty in measuring the effectiveness of a medium
D) insufficient information on audience figures

Question

Quizplus · Accepted Answer

The other options are all challenges that media planners commonly face. Inconsistent terminology can make it difficult to communicate effectively with colleagues and clients from different backgrounds. Measuring the effectiveness of a medium can be challenging, particularly when it comes to multi-channel campaigns. And insufficient audience data can make it difficult to know where to target ads for maximum impact. However, creative directors are typically very invested in the type of media chosen for an ad campaign, so indifference on their part is generally not a major obstacle.

Media Planning Is Not an Easy Task