The wide variety of media available to advertisers is called:
A) the media mix
B) multi-media
C) the media profile
D) the media strategy

Question

Quizplus · Accepted Answer

The media mix refers to the combination of different types of media that an advertiser uses to reach their target audience. It can include traditional media such as TV, radio, and print, as well as digital media such as social media, websites, and mobile apps. Therefore, A) the media mix is the best choice.

The Wide Variety of Media Available to Advertisers Is Called