Which of the following is a limitation of radio as a media choice?
A) Target audience selectivity
B) Geographic coverage
C) Media image
D) Audience attention

Question

Quizplus · Accepted Answer

Radio has a limitation in terms of audience attention because it is an audio-only medium and listeners can easily become distracted or tune out. Unlike with visual media, there are no compelling visuals or dramatic effects to capture and hold the listener's attention.

Which of the Following Is a Limitation of Radio as a Media