My product is silk ties, which are purchased at any time of the year, but more often at Christmas and on Father's day. Given a limited budget, which strategy would likely be the most effective if I wanted to try to stimulate trial and/or sales?
A) Continuous
B) Flighting
C) Pulsing
D) Share

Question

Quizplus · Accepted Answer

Pulsing strategy would be the most effective in this case as silk ties are purchased throughout the year, but more often on specific occasions such as Christmas and Father's Day. Pulsing strategy involves intermittent bursts of advertising during peak sales periods, which will help to stimulate trial and sales during those periods without the need for a continuous advertising campaign throughout the year. This will help to make the most of the limited budget available and maximize the impact of advertising during the key sales periods.

My Product Is Silk Ties, Which Are Purchased at Any