Which of the following situations offers the advertiser the least attractive marketing opportunity?
A) Low BDI; high CDI
B) High BDI; high CDI
C) High BDI; low CDI
D) Low BDI; low CDI

Question

Quizplus · Accepted Answer

When both BDI (Brand Development Index) and CDI (Category Development Index) are low, it indicates that the market has low potential for both brand and category growth. This situation offers the advertiser the least attractive marketing opportunity because there are limited growth prospects for either the brand or the product category, making it difficult to achieve a significant return on investment.

Which of the Following Situations Offers the Advertiser the Least