__________refer to what is to be accomplished by the overall marketing programs and is stated in terms of sales, market share, and profitability.

Question

Quizplus · Accepted Answer

Marketing objectives refer to what is to be accomplished by the overall marketing programs and is stated in terms of sales, market share, and profitability. External analysis factors refer to the external forces that may impact the company's marketing strategies. Segmentation approaches refer to the different ways of dividing the market into subgroups. Communication objectives refer to the specific outcomes of promotional activities, such as increasing awareness or changing attitudes.

__________Refer to What Is to Be Accomplished by the Overall