Movie Palace is a local cinema and its management team is debating whether or not it should begin tracking customer loyalty. Deborah is a manager who supports tracking loyalty. She should argue that they should track loyalty because truly loyal customers love the brand, are zealous in telling others about the brand, and are even willing to pay more for the brand and all it means to them.

Question

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Deborah argues that tracking loyalty is important because loyal customers are passionate about the brand and more likely to spread positive word of mouth and pay a premium for the brand.

Movie Palace Is a Local Cinema and Its Management Team