Jonathan just bought his usual brand of chips from the grocery store without thinking much about it. The fact that
he normally doesn't evaluate his chips purchase means that it is a highinvolvement purchase.

Question

Jonathan just bought his usual brand of chips from the grocery store without thinking much about it. The fact that
he normally doesn't evaluate his chips purchase means that it is a high­involvement purchase.

Quizplus · Accepted Answer

A high-involvement purchase refers to a purchase that requires a significant amount of thought and research, such as buying a car or a house. A low-involvement purchase, on the other hand, is a purchase that requires little thought or effort, such as buying chips. Therefore, Jonathan's purchase of chips is a low-involvement purchase.

Jonathan Just Bought His Usual Brand of Chips from the Grocery