During a credence purchase, the customer will evaluate the purchase based on what he can or understands, not necessarily what the product or service actually is.

Name: During a credence purchase, the customer will evaluate the purchase based on what he can or understands, not necessarily what the product or service actually is.
Brand: Quizplus
Rating: 4.9 (32 reviews)

Question

Quizplus · Accepted Answer

In a credence purchase, the customer may not have the expertise or knowledge to fully evaluate the product or service, so they rely on what they understand or believe about it.

During a Credence Purchase, the Customer Will Evaluate the Purchase