The two components of quality and satisfaction are expectations and experiences.

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The expectations that customers have before purchasing a product or service are a crucial factor in determining their satisfaction with it. Similarly, the actual experiences they have throughout the purchasing and usage process also play a significant role in shaping how satisfied they feel about the product or service. Thus, these two components - expectations and experiences - are essential to understanding and measuring quality and satisfaction.

The Two Components of Quality and Satisfaction Are Expectations and Experiences